Micromax is an Indian consumer electronics company headquartered in Gurgaon, Haryana, India. It is in the business of manufacturing of Mobile Telephones, Tablet Computers, 3GDatacards and LED Televisions. It has 23 offices in India and an international office in Hong Kong.
Micromax started as an ITsoftware company in 2000 and worked on embedded platforms. It entered the mobile handset business, and became one of the largest Indian domestic mobile handsets company operating in low cost feature phone segments by 2010.The company has a 22% market share in the smartphone segment in India as per IDC for Q2 2013. The company claims to have introduced the first 30-day battery backup mobile, first dual SIM mobile, dual-boot Android device, etc.